What Wikipedia Can’t Tell You About Email Marketing

Our use of email is evolving as we embrace the “always-on” email culture. We are using the communications method in a less formal way.

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We live in a world that is becoming skewed to sending texts and emojis from our smartphones. We use smartphones to access our email, to triage, and respond to important communications.

According to a new study by digital marketing research division Adobe Digital Insights (ADI), email usage is on the rise,. This increase is driven primarily by consumers’ shift to mobile.

According to the “Adobe Email Survey 2016,” our time on email has in creased by 17 percent year on year. Adobe surveyed over 1,000 white-collar Americans for this year’s survey.

It discovered that Millennials–consumers ages 18 to 34–spend the most time with email of any age group. 90 percent of them rely primarily on their smartphones to access their emails.

Almost 50 percent of Millennials admitted to checking their email while still in bed in the morning.

The survey found that smartphones have now overtaken computers for checking email. 21 percent more respondents said that smartphones were their primary device to check work email, compared with last year.

Workers now spend an average of 7.4 hours on weekdays checking their emails. They spend four hours checking work-related email, and 3.3 hours checking personal email.

This represents a six percent increase in the time we check our personal email, and a 28 percent increase in time checking work-related emails

The study asked users how their use of email is changing. Thirty percent of respondents said they see a trend toward emails becoming shorter.

38 percent of Millennials noticed the trend toward brevity. 72 percent of respondents said they have used an emoji in a personal email, and 42 percent have used them in work emails.

The study also found that consumers check their email almost everywhere. 69 percent of respondents said they have checked email while watching TV or a movie, and 53 percent have checked their emails whilst on vacation.

45 percent of respondents check their emails in the bathroom or whilst on the phone (44 percent). 17 percent admitted checking their mails while actually driving.

Consumers still clearly prefer to receive marketing offers via email. According to the survey, 49 percent of respondents said they preferred to receive marketing communications by email, compared to direct mail (22 percent).

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However survey respondents find less than a quarter of email offers they receive from brands interesting enough to open.

47 percent said that too many emails from a brand is most likely to annoy people. Only nine percent actually prefer to be contacted by brands on social media.

Consumers prefer marketing offers via email over social media according to new study ZDNetAdobe Data Insights

Respondents reported that they were annoyed with brand emails when they had to wait for images to load on a smartphone.

The survey shows that marketers need to up their game. Consumers have issues with marketing emails. We complain about the frequency of the mails, the quality of writing, and offers based on incorrect profile data.

Ryan Dietzen, senior market analyst at ADI said “I think the rise in email consumption has a lot to do with the fact that people are now relying on their smartphones more. Smartphones make email all the more accessible.

And Millennials, especially, can’t resist the smartphone screen telling them something has just come in from a colleague or a friend. For marketers, that means the always-on consumer. There’s not going to be a time when they’re not reachable by email.”

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ZDNet and TechRepublic draw on their community of C-level executives and business thinkers to prognosticate where business technology is headed.


Why Mobile Marketing Will Make You Question Everything

fishbat is a leading Internet publicity agency which combines proven digital publicity strategies that add occurring search engine optimization (SEO), digital ads, and social media optimization (SMO) to backing occurring businesses exaggeration profits and advance brand watchfulness.

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E-Commerce is the easiest means of buying and selling products today. Consumers save era and minimize the aggravations of going shopping by locating the exact item they are looking for through the ease of online searches. E-Commerce is a severe functionality for retail due to its broad audience realize and the fact that more and more consumers view it as their primary enhancement of purchasing. SEO agency, fishbat, discusses the three best social media platforms to utilize for e-commerce.

devices-to-check-emailFacebook – Facebook reigns as the king of social media platforms, giving e-commerce the needed audience to quantity a move. Facebook’s easy-sharing functionality and talent to garner company and product trust through consumer recommendations, makes it a must-utilize tool for any move fascinating in e-commerce.
Wanelo – Wanelo is a visual unventilated virtual accretion that users can see trending items on or can utilize the search do something to locate particular items. The visitors to Wanelo are already intending gone insinuation to the subject of buying, leaving behind the hardest portion of converting at the rear. Wanelo users can member their e-commerce items acknowledge to their sites, and even their supplementary social media accounts, driving added traffic. As consumers save or attain items, they cause those items to impinge on in the works in the built-in trending feature.

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Instagram – Instagram users are highly engaged, making them prime candidates for e-commerce. The platform’s photo-editing tools make it easy for companies selling products online to p.s. visually compelling images. The immediacy that is welcoming through the site means that advertisers can speedily react to trending or ardent-selling items at the moment. Instagram pictures are easily shared across complex social platforms, increasing a brand’s realize potential.

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fishbat is a full-assist online publicity company and social media agency dedicated to connecting all types of businesses once their intention audiences in the most alert and efficient way. Through objector strategies in social media dispensation, search engine optimization (SEO), branding, web design, reputation supervision, and public associates, fishbat promotes a consistent and professional online voice for all of its clients.

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Related: For World Emoji Day: How Emojis Help You Connect when Consumers (Infographic)
4 Tips for Email Marketing Success – Business 2 Community – Business 2 Community
Community Development for Small Business
Many people mood that they have to wait until their issue reaches a sure size in the by now they have the credibility to make a community. In fact, it doesnt matter what the size of your company or client listing; a business should be focused in description to speaking raising brand awareness forward concerning.

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By joining recess communities and sharing your talent freely you can partner behind members who could lead from your issue. This is a slow process of pay for and believe, in which you designate indispensable elevation in hopes of gaining their trust; even though it is a crucial step in brand watchfulness, it is in addition to era absorbing.

Most accumulation matter owners are not skillful to employ in addition to forward they acceptance the doors; this means that they are held answerable for the full operations of their panic. It is important to find the maintenance for the dependence to streamline your matter so you have more time to rule it. This requires the use of online auspices techniques to uphold your little concern connect going on once potential customers and developing community.

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With a plethora of potent online publicity tools at your disposal its easy to lose yourself subsequent to the oscillate sponsorship channels and software.

One of the best methods to use for the press to the front of your community is email protection. This enormously powerful tool is true for brands looking to secure when their customers and tallying join up. Now I know you have heard those people who are maxim that email proclamation is dead. Well, here is my advice harshly speaking that, Dont hear! For those who compulsion to be convinced by the numbers here are a few statistics. These stats take liveliness why it yet remains one of the best lead generation methods as regards.

Recommended for You Webcast, September 29th: The Future of Sales Enablement: Listen To Your Buyers, Speak To Your C-Suite

For all $1 spent re email publicity, the average reward is $42
96% of online consumers use email
90% of consumers check their email in the midst of a daylight
We dont warn flooding your subscribing customers following daily emails stubborn following the latest sales. Email assert can be a powerful tool and competently-to-get sticking to of if implemented properly. Here are a few tips to benefit your little issue tap into the power of email publicity.

1. Its About the Old and the New
When businesses think approximately growing their list they go in considering the mindset that the more emails they have, the enlarged their chances of making a sale. Although there is some unlimited to this, what they forget is that once each uncharacteristic benefit accessory they have to stroll them through the trust factor to the front they actually make a get sticking together of of. You pretentiousness to nurture the ones you already have just about your list as a result that they stay in the ready to get your hands on mode even if you are converting the different leads; this means developing email content that afterward provides value to those who have already been converted to clients. http://www.mobileoptin.review/

2. Make It Specific and Personal
People ill will to gaining what looks along with than bulk emails; persistent sales pitches are appreciative to decline taking place in the spam crate. Customers behind to know that the email sent to them was sent subsequent to care and personal attention. Email companies have plus cracked beside regarding this and plus spam any emails that get treaty of your hands on not personally residence the beneficiary. Email publicity tools such as MailChimp benefits you design customized newsletters, going on to avowed emails, and notifications which can be personalized per subscriber. It offers various templates for sales, discount offerings, and subsidiary features little issue owners can lead from. http://www.mobileoptin2.com/

How to Create a Winning Content Promotion Plan

It’s no secret: If you want to rank high on Google’s search engine results pages (SERPs), you need to make backlinking a priority.

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The more backlinks you receive from authoritative websites, the more trust you’ll have in the eyes of Google, the more traffic it will send you and the more more high-quality leads you’ll generate for your business.

The problem, though, is most link research and backlink checker tools are costly, and when you’re bootstrapping a startup, you money is best allocated elsewhere.

While much has been written on backlinking, little has been written on backlinking for bootstrapped startup founders. Here are seven backlinking strategies for when you have a shoestring budget.

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1. Become a columnist on an authority site.
While some experts will want you to believe guest blogging is dead, the truth is guest blogging is still a viable link building strategy, if it’s done correctly and consistently.

In the old days of blogging, you would pitch a guest post, write it, and then move onto another website.

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Today, writers like James Clear and Neil Patel aren’t just guest posters on authority sites – they are columnists. Having a high authority domain regularly linking back to your website can only mean good things for your ranking.

2. Collaborate with influencers in your field.
It doesn’t matter what industry you’re in, what you’re selling or where you want to go with your online business, connecting and collaborating with influencers helps you go further, faster.

Why? It builds trust.

When your customers see you co-creating a product, service, blog post or resource with a trusted authority, it gives you social proof.

The more trust you have, the more likely other influencers will link to your content and, you guessed it, the better your ranking on Google. Granted, it isn’t always easy or quick to collaborate with a mover and shaker in your industry, but the payoff is huge.

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3. Create an epic resource.
Getting noticed in today’s noisy world is harder today than ever.

With more than two million blog posts published every day, the 400-word list posts that were once a staple of blogging no longer suffice.

To stand out, you don’t have to shout louder, you just have to invite others to come to you. The best way to do that?

Craft an epic resource, such as an ultimate guide, a case study or a research-backed report. One that demonstrates your skills, knowledge and expertise and leaves experts no choice but to link back to you.

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4. Get interviewed on podcasts.
Getting featured on authoritative podcasts is one of the most effective ways of reaching new audiences.

What most people don’t realize, though, is it’s always one of the most underrated link building strategies in a marketer’s toolkit.

Here’s how it works. The next time you go on a podcast, and you’re asked where listeners can learn more about you, instead of directing them to your homepage like everyone else, create an interview-upgrade – a resource that adds to what you discussed in your interview, and direct them to that. Not only will you get more opt-ins, but you’ll also get a high-quality backlink from an authoritative podcast site.

Related: 5 Critical Marketing Metrics to Follow

5. Do reverse guest posting.
We’ve all be there – spending hours pitching guest posts only to wait days without a reply.

With reverse guest posting, the tables are turned. Instead of pitching to other authors, you invite them to write on your site.




Many bloggers have a page on their sites with a list of the guest posts they have have published. With your’s added to the mix, that’s an easy backlink – one that requires minimal effort on your part. If you can’t secure a big name to feature on your site, try someone from a shoulder niche who is looking to expand into new markets.

Related: Don’t Believe an SEO Expert Who Tells You Any of These 7 Lies

6: Use ‘The Posterboy Formula.’
Devised by Bryan Harris, The Posterboy Formula involves writing a testimonial for a product or service in exchange for a link back to your site.

Think about it. Every business wants to prove to prospective customers that their products and services work. That’s where you come in. If you achieve results from using a product or service, tell the company. They look good in the eyes of others, and you get a high-quality backlink for your troubles. Everybody wins.

Related: 10 Free SEO Resources Every Marketer Should Use

Whether you’re a marketer or a mortgage broker, you need to prioritize backlinking. Without it, your site will struggle to rank, and your business will suffer for it.

As we’ve seen though, backlinking doesn’t have to be a costly affair. You can get backlinks without breaking your bank or bankrupting your time. You’ve watched others do it. Now, it’s your turn.
What started from meagre kirana and nukkad stores decades back has transformed to affluent businesses today. The world is buzzing with innumerable startups these days. Curious to know about people behind these successful ventures and how they started? Here’s presenting 5 inspiring founders of startups in the e-commerce domain, released by UpGrad on their new go-to portal for interviews with stalwarts across industries, UpGrad Talks. Celebrating the enterprising spirit of these founders, let’s take a quick look at these industry leaders who made it big and have survived the highs and lows in their entrepreneurial journey. So, what kept them going? Read on to know it all:






1. Albinder Dhindsa, Co-Founder Grofers: Highlighting the importance of creating customer experience which is indeed invaluable in the longer run for any business to function, he says, “Although some initial assumptions while starting up may not be spot on. It’s important to build a supply experience for demand to generate.” Find out as he elaborates Grofers’ journey here.

2. Radhika Aggarwal and Sanjay Sethi, Founders ShopClues: When they started, they knew the journey won’t be as easy as it appears to be, especially clearing the funding round as they share, “A lot of energy and heartburns go into getting a startup funded.” So, what got ShopClues up and running, hear from the founding team here.

3. Ritesh Agarwal, CEO and Founder, OYO Rooms: The birth of a tech-enabled company offering standard reliable rooms transformed the face of Indian hospitality sector. He shares his experience by adding, “It’s important to standardise user experience in order to retain them.” Learn about the current opportunities in the accommodation market segment in India, here.

4. Ambareesh Murty, Co-Founder, Pepperfry: Change is the only constant we all know and this holds true in case of startups as well. Mr. Ambareesh Murty endorses the same notion as he adds, “Every plan you startup with will change.” Know of the three biggest learnings from his journey here.

5. Deep Kalra, CEO and Founder MakeMyTrip: Surviving the dotcom bust and the many hurdles, getting listed on the International Stock Exchange; MakeMyTrip was a game changer in the travel segment. Mr. Deep Kalra shares his views on the importance of co-founders to have complimentary skills.” Hear this from the man himself here.

By now, you must have known that entrepreneurship is not genetic but a skill that can be mastered with the right knowledge and structured form of learning. Recently, UpGrad has launched the fourth cohort of their comprehensive 4-month online program which is exclusively designed for beginners as well as experienced business owners to learn entrepreneurship through structured frameworks, insights from India’s leading entrepreneurs, real life case studies, and opportunities for networking and collaborating with like-minded entrepreneurs.

Till date, this program has received over 2000 applications from 12 countries, of which 350 entrepreneurs have been selected and trained in entrepreneurship and 25 startups have been launched with the support of UpGrad Entrepreneurship Program.

Romil Jain, winner of the Most Promising Entrepreneur Award of the November 2015 batch, founded Gentclub, a unique startup, where one can get personal styling tips. In his words “UpGrad helped me think through all aspects of building a technology product and establishing a business”
Most entrepreneurs who invest in paid traffic make one very critical error: They don’t know how to convert that paid traffic into profit!

Related: Alive and Kicking: Why Email Marketing Is Still a Huge Tool for Business

If this is you, then pay attention: You cannot expect a positive ROI or a sustainable advertising campaign unless you learn how to master the art of converting paid traffic. While there are dozens of ways to convert paid traffic into profit, I’m going to focus in on just one: email autoresponders, meaning a computer program that immediately provides information to prospective customers, then follows up with them at preset time intervals.

If you put in the work on the front end and create a high-quality email autoresponder sequence, you will be able to convert paid traffic with almost no effort at all. While this may sound like an impossible task (if you have never created an autoresponder sequence before), it is actually a lot easier than you think.

So, here are three simple steps to creating an epic autoresponder series that will allow you to generate massive amounts of income . . . while you sleep. Sound like something you are interested in? Here are the steps.http://www.reviewengin.com/

Advantages of the Forex Market


If you are currently stuck in a trading ‘rut’ and aren’t sure how to pull yourself out, today’s lesson is meant for you.
As a beginning trader, you are bound to slip into a bad patch where you start developing some bad trading habits and find yourself stuck in an extended losing streak. It’s easy to feel lost or overwhelmed, like progress is so far away and going to take so long to appear.
I am here to help you see the trading ‘light’, and in today’s lesson I am going to share with you 10 pieces of insight that I have learned over my 15+ years as a trader that (if implemented properly) will help you quickly improve your trading.

10. If you’re lost and losing often, STOP trading (for a while)
Perhaps the hardest ‘pill to swallow’ as a trader is just owning up to your mistakes and ripping the Band-Aid off quickly, so to speak. When you are in a bad losing streak and you feel out-of-control, flustered and even angry, it’s really time to just stop trading for a while. This is especially true if you are trading with real money and losing money over and over. You have to plug the whole before your whole ‘ship’ sinks.
This is probably the fastest way to improve your trading because once you stop trading with real money you eliminate all emotion-fueled trading mistakes and you immediately start realizing the mistakes you were making. When you are in a losing streak and out-of-control, it is basically impossible to fix your trading problems if you don’t stop trading live for a while. You need to get an objective clear-head in order to see through the haze of trading errors that you were making.

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9. Understand trading is about probabilities, not certainties
If you want to quickly improve your trading, you need to make a change in how you think about trading and what it means to be a successful trader. Many people come into trading and are confused as to what they are actually doing. A trader is someone who tries to take advantage of probabilities, not certainties. There is nothing ‘certain’ except that the market will move. It is impossible to know which direction it will move for sure before it happens.
Yet, many traders seem to trade as if they know for certain what the market will do next; a grave mistake. As traders, we are looking to trade a strategy that gives us an edge in the market. An edge means a higher probability of one thing happening over another. One of my trading hero’s, Mark Douglas, often talks about trading edges and this topic of trading in probabilities. The basic point you need to understand is that, there is a random distribution of winners and losers for any given trading strategy or edge over a series of trades.

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Now, what this means is that you cannot know for sure WHICH trade in any series of trades will be a winner and which trade will be a loser. But, if you are trading a high-probability method like my price action strategies, over a large enough sample size or series of trades, you should come out profitable. It’s critical to keep this fact in your mind after each trade you take, because you cannot let one trade’s results influence your feelings or behavior in the market. You have to stick to your plan and keep trading with discipline and consistency.

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8. Learn to read and trade price action
Now, this one should sort of go without saying. But, if you don’t know how to read a price chart and you’re trying to trade the markets, you’re going to have a pretty tough time, even if price action analysis isn’t your primary trading method.
So, learning to read and trade with price action is going to quickly improve your trading if you currently do not know understand price action. Not knowing how to read or trade the price action on the very charts you’re trying to trade is like trying to navigate around a new city you’ve never been to without a map or GPS; it’s making the process far more difficult than it needs to be and nearly impossible.
7. Turn off the news
Among other reasons why I feel news-watching is a gigantic waste of time, it vastly complicates the process of trading the markets. By simply turning off the news and ignoring all the ‘expert’ opinions out there, both online and on TV, about the markets, you will have a huge leg-up on the competition. You need to learn to trust your gut in trading, not other peoples’ guts.
6. Learn how to properly place stop losses
In a recent article, I discussed how to place stop losses like a pro trader. In that article, I discuss the importance of stop loss placement and how it can be the difference between a winning and losing trade, and I also show you how to place stops properly.
Learning how to properly place a stop loss can very quickly improve your trading because it can mean you stay in many trades that you otherwise may have gotten stopped out of. Many inexperienced traders place stop losses way too close to the entry price because they want to trade a bigger position size, this is a big mistake that is born of greed. It causes them to take unnecessary losses many times when they shouldn’t have to. If they would have placed the stop properly, based on price action and market structure, they would have stayed in many trades they otherwise lost.
5. Learn about position sizing


If you are sizing your trades wrong, it’s going to cause all kinds of problems, from procedural to emotional. Having a comprehensive understanding of how to properly size your trades is crucial to proper trading. As a result, understanding position sizing properly will quickly eliminate many unnecessary trading mistake you are making as a result of not having this understanding.
4. Dial-down your risk
Especially if you find you are losing a lot of trades and a lot of money, it’s time to dial-down the amount of money you are risking per trade. This will very quickly improve your trading because it will protect your trading account and your trading mindset from the damage dealt by unnecessary losses and losses that are bigger than what you can financially or psychologically handle.
3. Stop looking at intra-day charts all the time
If you have followed my blog or any length of time you know that I am a big proponent of the daily chart time frame and higher time frame trading in general. You want to quickly improve your trading? Stop trading the intraday charts and start focusing ONLY on the daily chart time frame until you have it figured out.
2. Stop over-trading


Ok, now, admittedly, this one is easier said than done for a number of reasons, but if you want to improve your trading very quickly, you need to stop over-trading. Over-trading, as I define it, is trading when you trading strategy or trading edge is not present. It’s extremely easy to over-trade, which is why it’s so hard to stop doing it. It’s even extremely easy to over-trade and not realize you’re over-trading.
The best way to stop over-trading is to create a trading plan and follow it with the discipline of an Olympic athlete.